I am a PhD student in Strategy and Entrepreneurship at UCL, School of Management. I will be on the 22/23 academic job market.
My research interest lies at the intersection of technology strategy and innovation with a focus on intra platform competition and network effects. I am particularly interested in understanding how firms can induce network effects as a strategic choice and when it might be beneficial (or detrimental) to do so. I frequently explore my research questions in the context of video and board games.
Rietveld, J., & Ploog, J. N. (2022). On top of the game? The double‐edged sword of incorporating social features into freemium products. Strategic Management Journal, 43(6), 1182-1207. Video Abstract.
Rietveld, J., Ploog, J. N., & Nieborg, D. B. (2020). Coevolution of platform dominance and governance strategies: effects on complementor performance outcomes. Academy of Management Discoveries, 6(3), 488-513. Video Abstract.
Ploog, J. N. Network Effects by Choice: A Demand Side Perspective on Performance in the Board Games Industry. Job Market Paper.
Ploog, J. N. Understanding Induced Network Effects: Towards a Theory of Network Value, Working Paper.
Ploog, J. N., Klapper, H. A Model for Competition under Endogenous Network Effects. Working Paper.
Please do not hesitate to reach out!